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Made Simple Living

Brand Identity / PRODUCT PACKAGING / Print / DIGITAL DESIGN

Made Simple Living is a mindful beauty and lifestyle brand dedicated to cultivating conscious products to support an effortlessly intentional way of life. They understand building a conscious lifestyle can feel intimidating or complicated – which is why it is their mission to make quality and trusted resources easily accessible. So that all can lead a beautiful life made simple.

THE CLIENT

Create a brand identity and product experience that encapsulates Made's relaxed personality and free-spirited way of life while also speaking to their high-quality products and refined taste.

THE BRIEF

It was important that we created a design that is representative of Made’s ideals and could also grow with them as they launch new products and break into new markets. We developed an inclusive, abstract, artistic icon inspired by a butterfly to signify the beauty of life's continuous unfolding as well as a personal tribute to owner Kate’s grandmother.

Pulling inspiration from patterns found in Moroccan tiles and persian rugs, paired with moody imagery and earthy touches, we created a brand identity that feels creative, genuine, and welcoming — a true sense of approachable luxury.

With the launch of their first beauty product, a moisturizing blue tansy balm – we wanted to ensure the packaging reflected the quality and intention that the luxury product holds.

From the shipping elements like the box, tissue paper, stickers, and welcome card to the product box and label itself – we created refined yet welcoming experience that tells the story of Made and their beloved product while creating natural marketing moments.

Made is on a mission to help others live a conscious life in confidence by taking the guesswork and inconvenience out of using sustainable, quality products. Our solution was to create an approachable, honest, and natural brand experience that speaks to their relaxed sense of refinement – ultimately crafting a customer experience that not only feels good, but is good for the world.

Brand Photography by Kate Zills Photography

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Mahina + Soul

Mahina + Soul is a premium CA-based floral design studio with a heart for creating personalized experiences that capture each client's unique spirit and bond.

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