The Client

Nava Media House is a premium Baltimore-based marketing agency that helps medical and aesthetics practices revitalize their reach.

The Brief

Create a unique brand identity that resonates with the medical industry while showcasing the creative flair essential in contemporary marketing and the white-glove experience Nava offers.

Nava Media House was founded by social media marketing expert and influencer, Vanessa Navarro, who had a vision to utilize her business development background and genuine interest in the medical and beauty industry to support greater Baltimore-based medical and aesthetics businesses expand their reach.

Specializing in a highly specific niche, it was important that we created a brand that spoke to the medical industry while communicating their creativity and premium services. To do so, we seamlessly integrated medical references in elevated and artistic ways throughout the visuals, featuring a distinct ‘N’ icon that subtly nods to the caduceus, the classic medical symbol, familiar medical colors with a modern twist, and submarks inspired by vintage medical badges.

Nava helps medical practices build their online presence and engage with their target audience through a variety of social media platforms and marketing tactics. They have a strong grasp on the unique needs and challenges that come with marketing in the medical industry, and offers highly tailored solutions that are designed to help their clients stand out in a competitive market, build trust with their audience, and ultimately grow their business.

For brand illustration, we embraced a modern and artistic approach, ensuring a standout yet refined look. The handmade fluid checker design draws inspiration from strategic games like chess, symbolizing the thoughtful strategy behind their work.

Nava’s new brand is a bold fusion of sophistication and creativity, crafted to leave a lasting impression in the medical marketing landscape. Together, we developed an identity that resonates with their unique industry niche, seamlessly blending timeless elegance with the adaptability and distinctiveness essential for modern marketing.